Express Yourself

Freedom of expression is one of our basic first amendment rights. It says that we are free to express ourselves however we see fit within reason. What better way to increase your business awareness than to apply your first amendment right to your promotional products? Promotional products are meant to raise awareness and increase traffic flow and when they are used correctly, increase your business. The more creative the promotional product, the more success they are capable of. First amendment rights are the most important in our society, so why not use them to make your promotions that much more successful?
With technology exploding and everyone trying to be ahead of the curve, promotional products that are customized for new media are becoming very successful. In this day and age of iPod, Blackberry, and Mac’s, it seems like everyone is trying to make technology personal. These growing trends need to be recognized and taken advantage of. The industry has come a long way since the days of promotional products consisting only of pens, polo shirts, and Frisbees. These are all great products but as and industry we have to adapt to the changing landscape.
While doing some secondary research, I found that when I did a Google search for laptop covers, it came back with hundreds of results for a product that 10 years ago was non-existent. The same goes for iPod skins and personalizing your Mac. Everything in our industry is being customized to the point that there is a demand for being “different.” Imagine the look on your employees faces if you were to customize an iPod skin for them as opposed to the typical company promos. Most people have iPods these days. In fact, in just its fifth year on the market, Apple has sold 100 million iPods. That is a lot of iPods which is a large opportunity for you. Not only would your employees be impressed with your technological awareness, they would also be more likely to sport your product than if they were to receive something like company polos.
There are a bunch of options to customize your new technology in your office. I’ve already mentioned the iPod skins, PC and Laptop covers. There are also flash drive holders, flash drive bracelets, cell phone covers, and gift cards. Our industry has changed so much in the last 10 years that it was definitely time to rethink the means of promotional products. Now that we have, we need to pass that information on to you, the business representatives to reach your clients more effectively. This way, your clients and employees will be more happy, which makes you more happy, which makes us more happy.
All of these products are available on the market today. It’s only a matter of time until your employees and your customers buy them of the shelves. If you beat them to the punch, they’ll have a great product and they’ll look upon you much more favorably. 35% of consumers keep their promotional products for over 2 years so jump on the bandwagon before everybody else does. Think outside the box and express yourself.