About logos, it can be said that it is an image, which symbolizes a business and its services in an explanatory manner. Logos pictorially represent what can be said or done in few sentences. Logos can range from a simple dot to a very complicated maze of colors and patterns. To create a deep impact on the minds of the people is the central role of a logo as pictures appeal more to the human mind. Logos are thus indispensable for the success of a business. It is an identity, which represents what your company stands for and what it wants to achieve.
Logos serve to attract the attention of the onlookers. Some brilliantly designed logos like the "Swoosh" of Nike or the "Golden Arch". McDonald's, have become trend –setters for the current generation. These logos have become so popular that they instantly create an image of the products that they stand for. A business logo need not necessarily have the business name (like Kellogg's), although this can be taken as an added advantage. In all cases logos represent what the organization stands for.
Logos can be categorized as: combination (icon and text); logotype/letter mark (text or abbreviated text) and Icon (symbol/ brand mark). A good logo should be functional and effective, regardless of the size; eye-catching, regardless of color and more importantly, flexible, to retain its form when printed on certain materials that tends to loose its shape. A professional logo designer should always follow the principles of color, space, form and clarity while designing logos.
Color is a very important aspect in logo design. Different colors carry different emotions and different meanings. Warm colors like yellow and red give a heavy feel while cool colors like light blue, purple project a feeling of lightness. Subdued colors give a feeling of relaxation. Vector graphics is one technology that can be effectively used for logo designing and most importantly, designers should be aware of copyrights and trademarks and should be very careful not to copy any other logo.
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